Support for GRANADA Dramatic pop brimming with contrasts

ARAI

AUSTRIA
Program

Glamour without borders

From a purely visual point of view, ARAI could be mistaken for a quirky “Saltburn” character who likes glittery jackets and would not look out of place in a plush nightclub. All in all, the Viennese multi-instrumentalist loves eccentricity and drama – after all, it’s not for nothing that he named his debut concept album “Drama Pop”. 

Electronic house and hip-hop beats meet powerful choral passages and bombastic orchestral elements. Merged with synth sounds and numerous instrumental combinations, the result is a gripping sound of contrasts where anything goes. Lyrically, ARAI draws on his own emotional world and sings about lover’s grief, self-doubt and shyness.

 This exceptionally talented virtuoso can even transform cat allergies into a hit. Despite releasing a single of the same name, this drama king is far from being a “Little Stupid Boy”: whenever ARAI is on the label, you’re bound to encounter great entertainment and plenty of glamour. The Arlberg is sure to fall at the feet of this Viennese wonder boy.

Note

During this event, photographs will be taken. The images may be published for marketing material on the website, social media channels and print media.